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The Morrison Report

Real Estate Market Outlook with Ben Myers

Senior VP Market Research & Analytics at Fortress Real Developments which helps to finance various condo developers. Is there too much supply of condos in the market? Is there an impending crash coming? What are the trends in the sizes of condos? Will families be expanding into condo? What’s happening with foreign investors?   Transcript Davelle M.:        On today’s episode, we have Ben Myers, Senior Vice President of Market Research Analytics at Fortress Real Developments. Welcome, Ben. Ben Myers:        Thanks for having me. Davelle M.:        Awesome. Thanks. So tell us a little bit more. What do you do at Fortress and how does it relate to real estate? Ben Myers:        Sure. Fortress Real Developments is a real estate development company. We partner with other builder developers on most of our development projects, a lot of them. Our major responsibility is sourcing equity, sourcing debt financing and helping development along on the financial side as well as to the construction side of things. So what I do is, I underwrite or do the due diligence on the deals that are presented to us, either from a [inaudible 00:01:22] developer or a broker. I look at them from a revenue perspective, so I look at what the unit can sell for. Is it the right market that we want to be in? Is it the right neighborhood? Is it the right built form? Is it the right product type? Is it the right unit size? Is it the right mix of units? The right amenities, the right features and finishes and that’s kinda where my level of expertise comes in. And then on top of that I kinda produce reports for our stakeholders, either general public, folks that raise capital on our behalf, or our development partners on macro level trends that are happening at a national level and that are happening at a municipal level and are happening on a neighborhood level. So that’s kinda my main focus at Fortress. Davelle M.:        Perfect. That’s great. That’s very broad. One of the things that you touched on in terms of: you’re looking, you’re researching trends. So in terms of trends and sizes of condos, what are your thoughts about people saying that people are going to be starting to raise their families in condos? Do you see that as a valid trend in your business? What are you seeing? Ben Myers:        Yeah, I know, it’s interesting. I did a survey of realtors recently and for my next market manuscript with Fort, which is kind of a robust report that I put out to the market on trends. So when I went and asked realtors what they thought, it was interesting that a lot of them thought that yes, for the next five to 10 years that’s gonna be a big trend and even a few of them indicate that they’ve already sold a number of condominiums to families. I think it’s inevitable that it’s going to happen and I think it’s gonna be obviously a slow process but it’s a necessity to live in the Greater Toronto Area for us to expand vertically. There is, obviously there is a really tight supply in the Greater Toronto Area, especially in the core where essentially built out of any what we call green-filled lands and in the city of Toronto, Mississauga, Scarborough, North York. There’s very little land available for low-rise housing unless you’re demolishing a strip mall or something that’s already existing. There’s very little land to just do massive single-family detached communities. You know, if people want that they’re being forced to drive farther out or pay very, very high fees. So if people want to stay in the city, they’re looking at alternatives to spend more time with their family and spend less time in their car. So they’re looking at buying condominiums to kind of service their needs. So it’ll be interesting to see how that trend starts to evolve. Davelle M.:        Yeah, absolutely. Definitely. And what would you say about the condo supply in Toronto right now? Do you think it’s adequate? Do you think it’s inadequate? There’s always lots of talk about: oh, we’re facing a condo bubble, they’re building too many units. What do you say to people like that, Ben? Ben Myers:        Yeah, I know, it’s interesting. For the longest time we were delivering in and around 10 to 15 thousand new condominiums a year in Toronto and that had served the market fairly well. We had a major sales boom in 2011, which resulted in: somewhere in the neighborhood of about 25,000 new condominium sales. So you give those projects a year in pre-construction and then two to three years under construction. We saw a major increase in the second half of 2014 into 2015, just a lot of projects coming to completion. So I think for a 12 month stretch there I think we had about 26, 27 thousand completions bordering on 30,000 completions in like a 26, 28 month period. So just a lot of supply came from online and an amazing thing that happened is, they all got sucked up and everyone expected there to be at least some flatness in the market but if anything it started to pick up. So, very interesting. It totally wasn’t expected with that major level of increased supply that we would continue to see prices gain, and not only gain, but gain more than they had in the past. I think people want to be in Toronto and I think young people aspire to come to the big city from London, to Guelph, to Kitchener, to Brantford, to Windsor. You know, obviously a lot of people are gonna stay in Kingston, or in Ottawa, or somewhere further west, but I think a lot of people desire to come to Toronto and if we can keep producing high volumes of condominiums and keep the prices relatively in check, where a lot of people 300,000 seems

The Morrison Report

Matthew Slutsky’s BuzzBuzzHome & How to Purchase Condos Online

Matthew Slutsky co-founder of real estate new site & resource BuzzBuzzHome shares with us their 2017 plans to allow buyers to purchase pre-construction condos online with their credit cards. BuzzBuzzHome covers real estate and developments across many cities including Toronto, New York, Miami. Boston, Chicago, Los Angeles, San Francisco and more.   Transcript Davelle:                             On today’s episode we have Matthew Slutsky, co-founder and president of BuzzBuzzHome Corp. Welcome to the show Matthew, can you tell our listeners a little bit about BuzzBuzzHome? Matthew Slutsky:            Yeah, for sure, thanks for having me on the show. BuzzBuzzHome is North America’s largest on-line listing of all new residential developments. Basically, we’re like MLS but only for new construction so new condos, new town homes, new sub-divisions and essentially that’s what we do where BuzzBuzzHome is a listing of everything new in the marketplace. Davelle:                             Cool, but you obviously have a cool news aspect of it as well too because that’s certainly that’s one of the reasons why I go to your site quite regularly is to read the interesting articles you’ve got about real estate. Matthew Slutsky:            Yep, so we’ve got a great new site it’s at news.buzzbuzzhome.com, we have a team of about eight reporters on it and their goal is to report not just on new construction but on real estate, on tech, what’s going on in the real estate world, and really to be a kind of a [all out 00:01:34] leader and a news provider of real estate and what’s happening, it’s a great resource, people love it. Davelle:                             Cool and I mean one of the things I’ve noticed is you guys have certainly been expanding into a number of different cities. Which cities are you in now? Matthew Slutsky:            So, we started out in downtown Toronto, and my background’s land development and we kind of got our toes wet in downtown Toronto, that was about six years ago, we expanded across Ontario, we started getting calls from builders in Vancouver saying that what we’re doing is really lacking in the Vancouver marketplace so we opened up an office there and sort of take over the Vancouver market. Then we started filling in between Ontario and Vancouver and started going all the way down to both oceans and about three years ago we started expanding into the US, so we opened up an office in New York and we now are across all of Canada, New York, San Francisco, Seattle, Chicago, San Diego, Florida, Texas, I think we’re in about 10 major US regions. Davelle:                             Geez, that’s amazing, it sounds like you’re about to take over the world, what’s next? Matthew Slutsky:            That’s our plan, world domination is our plan, you know the reality is that new construction has been kind of a forgotten aspect on-line worldwide. There are a few players in … Some in Russia, some in Australia but generally speaking that there really is no great … India actually has some really good ones as well, but there is no dominant global player listing all new residential construction. Typically on the real estate side companies that try and enter the market go after where the commission is, so they go after the resale side first and from resale they might start looking into rental but very rarely do they actually enter on the new construction side. So it’s a niche that we found and have started to grow and ultimately we would like to be across the world, right now we’re pushing through the United States and we’re starting to launch a bunch of really cool new projects as well. Davelle:                             Awesome, that sounds great. Now how did you get the idea to start BuzzBuzzHome? Matthew Slutsky:            I was in land development, my background is real estate and development, I did my undergraduate in urban studies at UofT, I did masters of science in University of Edinburgh both with a land development twist to them so obviously I wanted to be a builder. I worked for a company called Atria and worked my way up there then moved over to Diamante and worked my way up to VP of development at Diamante which is a luxury condo builder in the city and I just noticed this huge gap. I noticed, you know, we were spending a fortune on print ads, signage, A-frames, yet we had a pretty awful website and the more I looked around most builders had an awful website yet I was starting to see the market change in that purchasers were starting their search on-line. Not only were they starting their search on-line but they really felt entitled to information and at the time most builders were reluctant to release any information. The kind of typical sales strategy was give them as little information as possible and try and lure them into the sales center. Once they’re in the sales center, still don’t give them any information and listen to what their needs are and have the sales agent show them kind of one or two best plans that fit their needs. We were starting to see that the purchasers weren’t interested in that, they wanted to go on-line and they wanted to get all the information possible on-line. So, I left Diamante and started what’s become BuzzBuzzHome, I started with my partner Cliff Peskin, he was running a company called Nutrition in Motion, which he ended up selling to a US company. He had a great kind of … Built a great technical background or he led the team that built a great technical background in that company, so we partnered up and launched what’s become BuzzBuzzHome. Davelle:                             Cool, that sounds awesome. Where will you take your brand next, what’s next for BuzzBuzzHome? Matthew Slutsky:            So we’re working on … We’ve got quite a few projects on the go right now, our most interesting is what we call BuyNow and essentially BuzzBuzzHome currently in it’s current state is a discovery site

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